![]() ![]() Instagram has long moved from being a photo-sharing app to a video-sharing platform, thereby emphasizing the use of both long-form and short-form video content. ![]() Thanks to the power of reels, engagement rates are at an all-time high. 40% of Instagrammers post stories daily.130 million users tap on shopping posts each month.71.9% of the content on Instagram is photo posts.70% of people watch Instagram stories daily.38% of users log in to the platform multiple times.21% of users log in weekly, and 16% log in less often than that.Instagram’s DAUs are 69 million more in numbers than the entire population of South America.Approximately 30.94% of the 4.48 billion internet users worldwide regularly use Instagram.Up to 95 million (9.5%) platform users may be bots, costing marketers $1.3 billion.The average time spent on Instagram is 30 minutes.The monthly active user base of Instagram is equivalent to the population of the EU and North America combined.Instagram is the 4th most popular social media in the world in terms of MAUs.Instagram’s user growth is forecasted to slow slightly to 5.47% in 2023.The number of Instagram users in 2022 marks a 5.79% annual increase from 2021.Here are some more vital Instagram statistics to get you started. So every time a new visitor comes to your profile, they can check out relevant stories from the highlight. If you plan to use stories on Instagram, keep the important ones in your highlights. So you might not want to cut off Instagram stories from your marketing plan yet. Plus, the Instagram story fervor is still on, with 70% of Instagram users watching them daily. Moreover, Reels have been a favorite feature of Instagram users, with an average reach engagement rate of 1.95%. Instagram statistics have shown the platform’s growing usage over the years, with a 5.79% annual increase from 2021. 47.8% of all Instagram users are female, while 52.2% are male.The highest number of users of Instagram is in India (230.5 million), the U.S.87% of Instagram users live outside the U.S.Daily active users of Instagram stories are 500 million.Instagram is used by 25.31 % of the world’s population.The 25-34-year-old age group is the largest of the demographics, attributing to 31.7% of the total Instagram population.70% of Instagrammers are under 34 years. ![]() Instagram has over 1.22 billion monthly active users.Regarding gender, the platform has a slightly higher proportion of male users, with around 52.2% of male users and 47.8% of female users. Instagram also has a global presence, with the majority of the audience hailing from India, followed by the U.S. The number is quite impressive, considering the constant competition Instagram faces from the new platforms. With massive growth over the past decade and some ups and downs, Instagram now has a total population of more than 1.22 billion monthly active users. ![]()
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